The World Franchise Investment Summit logo

3 & 4 APRIL 2020

ExCeL LONDON

Pauline Heron: Speaking at the World Franchise Investment Summit

Pauline Heron

Development Discovery

Don’t be Destined To Failure – Understand WHY

Throughout our life we often end up in a place where we are not sure how we got there this is more common than many are aware of. Therefore, I am sure you will agree when you are faced with a pivotal point in your career or life it makes sense to step back and take a fully focused look at what the options are?

Yet so many fail to do this. Why?

Often because we think it is all about the numbers and the location and the profiles but it is so much more than that it is about understanding what it is we truly want what is our WHY and many have not even thought about their WHY or even know and be able to articulate what it is.

It does not matter if the numbers look good and the due diligence appears sound the reality is if the journey you go on does not fit with your WHY then you are destined to failure. It might not be a financial failure because if you have the skill set to manage it you can make a financial success of it, but will you be living the life you want, will you be fulfilled in the way you should be, will you be getting the rewards you deserve?

Once you know what your WHY is and then if you match a new career or opportunity and align it with your specific “WHY” and your “VALUES” then you are far more likely to not only make a much greater success of your chosen route but be much happier doing it.

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About Pauline Heron

A competitive and driven individual Pauline has often taken on tasks that others have avoided, she comes from a diverse background spanning a range of sectors. For 25 years she worked in a male dominated environment as a Military Officer, during this time her primary role was as an Air Traffic Controller operating both military and civil aircraft often in very difficult and challenging situations. Gaining invaluable skills in leadership and the ability to act quickly and under pressure are valuable skills in business maybe more importantly it is understanding the benefit of operating in a strong cohesive team.

Later in her career she was responsible for leading teams to identify and recruit officers and airmen throughout the
East Midlands, working with thousands of young people who had aspirations and dreams to follow a powerful, demanding and rewarding career and identifying if they had the qualities the military needed. But more importantly for many guiding them in a direction that was better suited to their personal skill set and values if the military was not suitable for them.

Despite maintaining a demanding military career her strong entrepreneurial tendencies and her desire for variety also saw her establishing a number of businesses alongside her military role. These businesses included international training ventures, award winning childcare facilities and property investment businesses. Her first venture into franchising was also during this time initially buying a franchise and then becoming a franchisor.

As a Business Psychologist Pauline is passionate about lifelong learning and personal and business growth and has actively sought out new learning from a wide variety of sources throughout her whole life. During her military career she had powerful mentors who enabled her to achieve things that at the start of her career she would not have believed possible. She says, “if you are open to learning and knowledge this can come from some unexpected sources”.

This has been proven when some people she was originally mentoring on the start of their journey in later years became mentors to her and provided her with new insight and a new perspective to her views. With her values for learning and growth and her love of business when she left the military, it was a logical step for her to start training and coaching others already in business or wishing to start. This has spanned from working with pre-start-ups in hard to reach communities to senior level individuals on international companies and as an advisor to boards of charity trustees. A few years ago, when her son left university, he wanted to start a property business and that is when her direction started to focus more on property and when her current development business was founded.

Throughout our careers Pauline says that our priorities and our 'why' changes and whilst Pauline continues to work in the development business and with others who wish to grow their businesses, she is also actively involved in working with entrepreneurs and volunteers helping to establish a sustainable orphanage in Kenya, and has other factors that she now focuses her time on that in the past would not have been as much a priority as they are now.